- PR
Press Releases Made Simple: Tell Your Story in One Page (and Get It Picked Up)
You’ve launched a product, won an award, signed a major deal—or you simply have a great story to tell. But unless the right people hear about it, momentum can stall.
Enter the press release: still one of the fastest ways to get media coverage, backlinks, and industry credibility. And in 2025, with fewer journalists and more noise, clarity matters more than cleverness.
This guide walks you through writing a one-page press release that actually gets opened, read, and picked up.
The Anatomy of a Great One-Page Press Release
A clear structure helps journalists scan and say yes. Here’s the format:
| Section | What It Should Do |
|---|---|
| Headline | Make it newsy, not cute: “[Company] Launches [Product] to Solve [Problem]” |
| Subheadline | Add a benefit or differentiator: “First-of-its-kind tool for independent authors” |
| Dateline + Lead | Start with city, state, and date. Then summarize the announcement in 2–3 lines |
| Body Paragraphs | Include context, quotes, and relevant data. Keep paragraphs tight (2–4 lines) |
| Boilerplate | One paragraph about your company—what it does, where it’s based |
| Contact Info | Name, email, phone, website, and social links |
Pro tip: Avoid fluff like “We’re excited to announce…” and get to the point.
Example Press Release Template
FOR IMMEDIATE RELEASE
Arlington, VA – June 26, 2025
Tallawah Group has launched “IP Ready,” a platform to help creators license their content to major publishers, networks, and brands.Designed for podcasters, educators, and digital founders, IP Ready offers deal templates, strategy guides, and access to a vetted network of licensing partners. The launch addresses a growing demand for independent monetization tools in the creator economy.
“Too many creators are building value without protecting their ownership,” said Dianna Schwartz, CEO of Tallawah Group. “We built IP Ready to change that.”
Tallawah Group is a media strategy and licensing firm based in Arlington, Virginia. Learn more at tallawahgroup.com.
Contact: press@tallawahgroup.com | 202-555-0192
Website: tallawahgroup.com | Instagram: @tallawahgroup
Where to Send It (And How to Follow Up)
- Start with local outlets, industry newsletters, and niche blogs
- Pitch journalists who’ve written about your topic—not general inboxes
- Include the release in the body of the email, not just as an attachment
- Follow up 3–4 days later with a simple “just checking in” note
- Use a branded subject line like: “Press Release: Tallawah Group Launches IP Licensing Platform”
Mistakes That Sink a Press Release
- Too much hype, not enough info
- No news angle (what’s new, useful, or urgent?)
- Buried lead—don’t save the good stuff for the end
- Poor formatting or typos
- Missing contact details
How Tallawah Can Help
We help creators and founders craft media-ready press releases and target the right journalists. Whether you’re launching a product or pitching your story to niche outlets, our team can help you stand out.
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